OOOH!

‍The Melon

Pleasure still makes people blush.Talking about desire openly? Still taboo.The melon we had to crack? Creating a brand that could normalize pleasure, spark joy, and connect across generations—without losing its boldness (or its sense of humor).We saw a juicy opportunity: turn pleasure into a playground that feels natural, inclusive, and full of life.

What We Cracked

Naming, Narrative, Branding & Physical Experience Design
From the first “Oooh!” to the in-store corner, we built an entire world rooted in self-love, real connection, and unapologetic fun.
Yes to orgasms. Yes to humor. Yes to pleasure that belongs to everyone.

The Juice

We created a sex-positive, intergenerational, and colorful brand that celebrates pleasure as a right.
This isn’t about shock—it’s about joy.
We translated market insights and cultural shifts into a brand that disarms with design and connects with warmth.

The Flavor

The name “Oooh!” says it all without saying a word. That was our spark: a spontaneous, universal sound that everyone knows and everyone feels.
We built a visual identity that’s as friendly as it is empowering—colorful, playful, and full of curves.

IRL Presence

At Primor stores, Oooh! comes to life with an immersive corner: sensual shapes, juicy tones, and a vibe that’s impossible to ignore. It’s not just shelf space—it’s a full-body experience.

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Cooked up with our former studio, WANNA.