A Personal Note from the Founders

In Spain, we say someone “opens a melon” (abre un melón) when they bring up a conversation that’s both necessary and long overdue. In business, every company has melons waiting to be opened —about strategy, brand narrative, design, or user experience. Some are aware of it. Others aren't. But most need someone to help—or dare them—to slice it open. That’s where we come in.

We’ve been passionate melon-openers for years.
As former directors of WANNA, an internationally awarded branding and interior design studio based in Madrid, we applied this mindset naturally —and often uncontrollably —to our clients’ projects. We asked uncomfortable questions. Solved problems we hadn’t officially been hired to solve. Sometimes, we didn’t even charge for it. But our instinct to go deeper —to challenge, to rethink— consistently helped brands thrive. Many of our most successful projects were the result of addressing the real issues beneath the brief. And then, we turned those questions inward.
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What more can we offer our clients?
Is this all we have to give back to the world?
Do we need a deeper purpose behind our work?
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Big questions. No avoiding them.

After years of reflection, we made a bold decision: to close the chapter on WANNA and open a new one. One where we can fully channel our expertise —spanning strategy, brand narrative, user experience and spatial design— into helping brands tackle the big stuff. The real stuff. The uncomfortable, overdue conversations that drive lasting impact. Because now, more than ever, brands have a role to play. In a time of global polycrisis, they can be empathetic. Responsible. Purpose-driven. Relevant. Or they can fade away —and no one will notice. Well… we will. Because we believe in the power of brands. Every brand has the potential to be a social actor.

Our mission is to partner with the brave ones —those willing to engage with their deepest challenges and grow from them— to create meaningful, positive impact on culture and society.

Melon season is here. We’ve got our cutting board ready. Are you in?

With love,
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Cathy & María