Picture this: a ground floor space in central Madrid… with no windows. No views. No natural light. Just four blank walls, a ceiling, and a big ask.
The goal? To transform this sealed-off shell into a hybrid between office and showroom — a working space with real presence. Not just functional, but emotional. Not just branded, but brand-driven.
A place where every detail reflects who JUNG is and what they stand for.
We knew we couldn’t rely on the usual tools — light, views, architectural drama. So instead of hiding the constraints, we turned them into the concept.
We took a deep dive into JUNG’s identity — and used it as a blueprint. The result is a space that’s not just “for” the brand, but built from the brand.
A corporate environment designed from the inside out, shaped by the pillars of JUNG’s visual world:
sustainability, timelessness, and innovation.
Those three ideas guided every material, line, and light source — and helped us shape a space that speaks JUNG without saying a word.
Step inside and you don’t feel trapped — you feel held. The space unfolds in a soft, clear rhythm. Open zones for working, defined corners for meeting, all stitched together by light and texture.
There’s no natural light, but the atmosphere is far from artificial. Custom lighting systems shift through the day, subtly echoing circadian cycles. It creates emotion, not just brightness.
Materials carry the rest of the story: stone and wood for calm and weight; glass and metal for precision; preserved greenery for softness and soul. Every surface contributes. Every finish feels intentional.
And the brand speaks through detail — like JUNG’s iconic LS 990 switches in ocre rouge. Small but powerful, they anchor the palette and show how design and tech can merge with elegance.
This is what happens when a brand’s values turn into physical space. No tricks. No distractions. Just pure atmosphere with purpose.
The JUNG Madrid office-showroom doesn’t try to be anything it’s not. It embraces its shell — and transforms it.
It’s thoughtful. Flexible. Human. A quiet kind of bold.
And completely aligned with the brand it represents:
sustainable, timeless, and forward-thinking.
No views, no problem. This is vision.
Pictures: Paloma Pacheco
Coocked up with our former studio, WANNA.