María Blanco came to us with a mission: to launch a subscription service for families, packed with creative kits to help parents and children connect through meaningful play. Her working name was "Aprendebox". Her deeper goal? To fight the guilt and the rush that too often replace real time together.
We didn’t just need a name—we needed a tribe. A collective that reclaims time as the most precious thing we can give our kids. One that turns ordinary afternoons into lifelong memories. The real product wasn’t in the box, but in what happens around it.
We cooked up La Tribu del Tiempo: a brand rooted in slowness, connection, and joy. We built a whole identity around presence—visual language, tone of voice, and a manifesto that celebrates rolling on the floor, dreaming out loud, and laughing at the tick-tock.
Because raising the future starts with being fully here.
La Tribu del Tiempo is now a living brand for conscious families. It sparks rituals, builds bonds, and invites everyone to be part of something bigger than a subscription—a movement for everyday magic.
Cooked up at WANNA, our former studio.